Director of Global Advertising Communications Job at Segment (Twilio) in New Yor

Teamwork makes the stream work. Roku is changing how the world watches TV Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.What is the role?The Director of Global Advertising Communications is a senior leadership position responsible for overseeing and leading the external communications strategy for Roku's advertising business, one of the company's most significant and fastest-growing revenue drivers. This role requires a seasoned communications leader who can translate complex business, product, and industry developments into compelling narratives for external audiences while maintaining a deep understanding of Roku's advertising growth strategies and broader business objectives. The ideal candidate will serve as a strategic advisor to C-suite executives leading Roku's advertising and media businesses, helping shape narratives that reinforce Roku's position as a leader in streaming, media, and advertising. This person will maintain and expand deep relationships with top-tier business, financial, technology, media, and advertising press, and will serve as a key communications partner for major industry moments including CES, Cannes Lions, Upfront/NewFront presentations, and other high‑profile engagements. The right candidate will bring established credibility across advertising, ad tech, corporate, and business communications, ideally with extensive experience working at publicly traded companies. This role requires the ability to drive day‑to‑day communications excellence while shaping long‑term narratives that position Roku for continued growth and leadership in the evolving media and advertising landscape.For New York Only - The estimated annual salary for this position is between $200,200 - $292,400 annually.Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.How will I use AI at Roku?At Roku, AI agents and AI-enabled tools handle a growing share of first‑draft, repetitive, analytical, and execution-heavy work across the company. Our people lead those systems; setting direction, providing context, exercising judgment, and stepping in when work needs correction or deeper thinking.You frame problems well, guide AI‑assisted work, verify results, and ramp quickly in unfamiliar domains. Above all, you bring curiosity, adaptability, good judgment, and a willingness to learn new ways of working. At Roku, we’re embracing AI as a powerful tool to amplify human creativity, accelerate innovation, and deliver better results for our customers. Across teams, we’re exploring how AI can enhance our work—and we’re only looking for people who are curious, adaptable, and excited to grow alongside these technologies.What are the responsibilities of the role?Oversee and lead the external communications strategy for Roku's advertising business, with a focus on advertising revenue growth, innovation, programmatic partnerships, measurement and performance solutions, platform partnerships, data and technology advancements, and emerging monetization opportunitiesPartner closely with senior leaders across Roku's media, advertising, product, technology, sales, and corporate communications organizations to ensure communications strategies align with business priorities and long-term company objectivesServe as a strategic advisor to C-suite executives leading Roku's advertising and media businesses, helping shape and drive narratives that reinforce Roku's industry leadershipDevelop a deep understanding of Roku's advertising products, roadmap, and go‑to‑market strategy to effectively communicate new offerings, product innovations, and future growth opportunities to external stakeholdersLead long‑term communications strategy informed by a deep understanding of business dynamics, pricing and monetization strategies, advertiser needs, and emerging revenue opportunitiesPartner with stakeholders across Advertising, Product, Revenue, Sales, Corporate Communications, Investor Relations, Marketing, Research & Analytics, and Business Development to evolve business narratives and support strategic communications initiativesComplement the work of marketing and events teams by focusing on external reputation, business storytelling, executive visibility, and earned media engagementMaintain and expand deep relationships with top‑tier business, financial, technology, media, and advertising reporters from outlets including Axios, Bloomberg, Reuters, CNBC, The Wall Street Journal, The New York Times, Barron's, Puck, The Information, Variety, The Hollywood Reporter, Deadline, Adweek, Ad Age, Digiday, and othersServe as a key communications partner for major industry moments and tentpole events, including earnings‑related business storytelling opportunities, CES, Cannes Lions, Upfront/NewFront presentations, major product launches, and partnership announcementsWhat experience would help someone be successful in this role at Roku?20+ years of communications or public relations experience, with significant expertise in advertising, ad tech, business, corporate, and revenue‑related communications8+ years in senior leadership roles partnering directly with C‑suite executives and business leadersDeep relationships with business, financial, technology, media, and advertising reportersDemonstrated ability to connect business strategy, product innovation, and market opportunity into compelling external narrativesExcellent writing, storytelling, and project management skillsStrong executive presence and ability to influence across a complex, matrixed organizationWell‑organized, detail‑oriented, and adaptable in fast‑paced environmentsExperience working at publicly traded companiesPassion for television, streaming, media, advertising, and entertainmentAbility to manage multiple priorities and thrive in a highly collaborative environmentStrong judgment, especially during high‑profile or fast‑moving situationsAbility to balance strategic thinking with operational execution and respond quickly to evolving business needsExceptional ability to simplify complex ideas and navigate ambiguityDemonstrated ability to exercise discretion and handle highly sensitive and confidential informationWhat's Roku's approach to hybrid working?Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday. Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days' a week attendance.What are some of the benefits?Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.AccommodationsRoku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law.If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com.What should I know about Roku's culture?Roku is a great place for people who want to work in a fast‑paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. We have a unique culture that we are proud of. We think of ourselves primarily as problem‑solvers, which itself is a two‑part idea. We come up with the solution, but the solution isn’t real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.#J-18808-Ljbffr

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...