Entry Level Social Media Lead
Job Description:
- Own the @getknowt TikTok and Instagram accounts day to day, posting daily for a high school audience
- Take content from idea to publish, including hooks, scripts, filming, editing, and captions
- Create relatable content about high school, AP exams, the SAT and ACT, studying, and test stress
- Turn Knowt's product into content students want to watch and use
- Ensure every post feels native to the platform and high school culture
- Test hooks, formats, storytelling angles, and CTAs to find repeatable winning formulas
- Tie content to the high school calendar
- Use platform trends, audience behavior, and performance data to develop new content concepts
- Iterate daily based on performance data
- Track and report content performance with recommendations on what to scale, improve, or stop
- Measure views, watch time, saves, shares, comments, and signups
- Work directly with the marketing team and report to the Student Marketing Manager
Requirements:
- Minimum commitment of 10–15 hours/week
- A real feel for what goes viral on TikTok and Instagram, and why
- Firsthand understanding of high school, AP classes, the SAT and ACT, and the pressure that comes with all of it
- Comfort taking a video from idea to posted
- A data-driven approach, making decisions from view and conversion metrics
- Experience creating and growing short-form content, especially for edtech or exam-prep audiences (nice to have)
- Comfort on camera, or experience scripting for creators (nice to have)
- Sat for AP exams, the SAT, or the ACT (nice to have)
- Must be a resident of Canada or United States
Benefits:
- Base pay plus performance rewards tied to account growth
- Flexible hours
- Room to grow the role if it's working
