Summary of Position:

Seeking a HubSpot Marketing Specialist to help develop, launch and manage various types of sales and marketing campaigns, workflows, marketing automation, and lead management programs utilizing the HubSpot platform. Serve as core member of the Renewal Team.

Desired Skills & Experience:

• Ability to create automated, multimedia marketing workflows within HubSpot designed to optimize conversion and renewal rates
• Understanding of marketing funnel KPI’s and how they impact conversion and unit sales; build HubSpot dashboards to track
• Leverage available customer-level data to drive various segmentation schemas to create greater personalization and relevancy with HubSpot campaigns
• Experience with lead management strategies that optimize conversion (lead-scoring, lead prioritization, etc.) and build appropriate HubSpot workflows
• Understanding of marketing retargeting programs and strategies
• Ability to design integrated marketing programs and HubSpot workflows that leverage landing pages, PURLs, SMS and Digital Display as complements to other media
• Experience building email templates that incorporate animation and other user engagement techniques
• Understanding of marketing attribution methodologies and ability to design attribution dashboards
• Ability to leverage marketing campaign analytics to suggest new testing schemas
• Familiarity with utilizing both internal and third-party customer/lead lists
• Utilize a “Test-Measure-Adjust” marketing approach to drive continuous improvement
• Build (over time) a comprehensive understanding of the home warranty lifecycle; understanding of key lifecycle financial levers
• Serve as Marketing’s liaison with IT and HubSpot Support.

Key Responsibilities:

• Campaign Set-up, Design & Execution:
• Create automated HubSpot workflows that operationalize renewal strategies and optimize funnel metrics and sales yield
• Leverage customer and company data to create emails. Landing pages and digital customer journeys that increase relevancy and drive desired KPIs.
• Design and automate email templates that achieve success rates of desired funnel KPI’s and accuracy of personalization tokens
• Design lead prioritization / lead scoring schemas that optimize lead management
• Track success rates on campaigns at all stages of the customer journey (bounce rates, open rates, click-through, callback, appointment bookings, renewals, etc.)
• Balance workflow automation with flexibility and accuracy, while proactively monitoring performance to quickly identify and resolve errors
• Ensure cross-functional alignment by partnering with other sales and marketing stakeholders to gain insight into customer journey touchpoint
• Make recommendations on enhancements to improve success rates of campaigns

Data, Analytics & Reporting

• Leverage data insights to create new marketing opportunities and enhance existing ones
• Develop HubSpot dashboards that track key performance indicators and provide meaningful insight into campaign performance
• Maintain data integrity within HubSpot; incorporate a “do no harm” philosophy with respect to customer / data structure and retention

Preferred HubSpot Certifications

• Inbound Marketing Optimization
• Inbound Sales
• Inbound Marketing Optimization
• Digital Marketing
• Social Media Marketing

Pay: $70,000.00 - $85,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Employee assistance program
• Health insurance
• Paid time off
• Retirement plan

Work Location: Remote