Marketing Operations Manager
Manage the strategy, design, execution and operations of our lead management processes and systems, marketing automation systems, marketing databases, and reporting/analytics. Drive strong sales and marketing alignment with initiatives and processes that support lead management and governance, improved lead quality, enhanced data quality, and tools and templates. Actively monitor, analyze and report on the health of marketing contribution to pipeline, program ROI, customer acquisition and penetration, contact acquisition, and campaign activity and results. Define and own the martech stack Marketo, Salesforce, attribution solutions, data standardization tools, and other tools and capabilities. Partner with Sales Operations and IT to identify, design and implement solutions that drive growth and productivity. Drive marketing database strategy: analyze gaps in our data, contact acquisition strategy, practices that ensure data quality and measure/maintain database hygiene.
DataStax is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
