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RoofIgnite is a fast-growing performance marketing agency helping roofing companies generate qualified appointments through high-converting Facebook ads and automated follow-up systems built in GoHighLevel.
We’re hiring a hands-on Marketing Operations Manager to lead campaign execution, optimize funnel performance, communicate with clients, and manage internal team workflows.
This is not a general marketing coordinator or social media role. We’re looking for someone who’s already fluent in media buying, funnel builds, and direct response psychology - and can hit the ground running. As we speak we are scaling from $300k/month USD to $1M/month USD, so you MUST be ready for an aggressive challenge.
What You'll Be Doing
Ad Campaign Execution & Optimization
Set up Facebook ad campaigns (proven ad copy & creatives provided).
Configure all campaign settings (ad set targeting, budget allocation, and optimization).
Setup landing pages, automation and back-end systems on GoHighLevel.
Request, edit, and upload client-provided images using Canva.
Monitor ad saturation and update creatives when needed.
Record a quick 5-minute Loom video for quality control before launch.
Conduct regular client check-ins via Slack, email, messages, calls.
Analyze campaign results, provide reports, and highlight wins.
Internal VA & Call Center Management
Oversee the VA manager handling B2C lead calls to ensure call team is kept accountable.
Identify which client accounts need more leads or adjustments.
Performance Tracking & Improvements
Troubleshoot underperforming ads and make strategic optimizations.
Ensure clients stay happy, engaged, and well-informed about results.
Who This Role is For
Detail-oriented & process-driven – You can follow SOPs and ensure flawless execution.
Facebook Ads Expert – You have experience setting up and managing paid social campaigns.
Client Communication Pro – You know how to keep clients happy & engaged.
Problem Solver – You’re proactive in optimizing ads & identifying client needs.
Team Manager – You can oversee a VA team and ensure operational efficiency.
Requirements
2+ years of experience in paid advertising (Facebook/Meta ads specifically).
Experience managing client accounts in a service-based agency.
Familiarity with GHL (Go High Level).
Basic Canva editing skills for ad creatives.
Ability to analyze performance metrics and make optimization decisions
Strong understanding of direct response marketing, funnels, and conversion rate optimization (CRO).
Strong written and verbal communication skills.
What We Offer
Competitive Salary + Performance-Based Bonuses
Fully Remote – No on-site work required
High-Growth Environment – Opportunity to grow within the company
Be Part of an innovative, entrepreneurial ad agency
How to Apply
Apply now and include:
1. Your resume & relevant experience.
2. A brief recording (60 seconds) telling us about yourself.
We’re excited to find the right person to join the RoofIgnite team!
Job Type: Full-time
Pay: $72,000.00-$120,000.00 per year
Benefits:
Paid time off
Work from home
Application question(s):
What motivates you?
Do you have experience working with GoHighLevel? If YES: What types of workflows have you created? If NO: What CRMs have you built workflows in before?
(Strongly Preferred) Applicants who submit a voice recording are more likely to be interviewed.
Can you record a 60-second audio recording and tell us about yourself?
