Discover and Define Coastal Living: Saltwater South Content Specialist – McClatchy Content Innovation Lab

Are you passionate about the flavors, adventures and culture of the Coastal South? Join McClatchy’s Content Innovation Lab as a specialist for Saltwater South — a new lifestyle brand celebrating everything from Gulf Coast cuisine to Carolina getaways to Florida’s outdoor escapes.

At McClatchy, we’re blending our legacy of trusted storytelling with a bold, digital-first approach. As a specialist for Saltwater South, you’ll write engaging, high-quality content that captures the spirit of coastal living — food, travel, recreation and the communities that make this region unique. You’ll use data, audience insights and AI-enabled tools to discover trends and produce stories that resonate, always keeping authenticity and creativity at the core.

What you'll do:

• Develop and produce compelling stories, guides and features that highlight the people, places and experiences of the Coastal South.
• Collaborate with a dynamic team to experiment with new formats and distribution strategies, maximizing reach and engagement.
• Use audience analytics and emerging technologies to inform your storytelling and connect with passionate communities.
• Embrace a fast-paced, collaborative environment where curiosity, adaptability and results are celebrated.
• Help shape Saltwater South into a trusted daily destination for readers seeking inspiration, adventure and authentic local flavor.

Who you are:

• A creative storyteller with demonstrated knowledge of the Coastal South’s food, culture and outdoor lifestyle. You are ready to pitch, research, report, write, edit and fact-check content.
• Experienced in digital content creation at a high volume, with strong writing, editing and organizational skills.
• Comfortable using data and AI-powered tools to guide your work and amplify your impact.
• Collaborative, curious and excited to experiment with new ways to engage audiences.

What you’ll bring:

• The position requires a combination of knowledge and experience equivalent to a bachelor’s degree, including education, experience, skills and knowledge necessary to perform the job.
• 3+ years of professional experience in content creation, writing or journalism.
• Strong writing, editing and organizational skills with the ability to produce high-quality content on deadline.
• Inquisitive mindset with a constant flow of ideas and creative approaches to content creation.
• Adaptability and flexibility to experiment relentlessly and pivot quickly based on results.
• Collaborative spirit with a proven track record of working effectively in team environments.

What we'll bring:

• The anticipated pay range for this position is between $60,000-90,000 a year. Individual base pay may vary within that range depending on the job-related knowledge, department equity, skills, experience and relevant education.
• Enjoy competitive pay, comprehensive benefits, 401(k) with match, generous PTO, wellness resources and more. For more information on McClatchy's benefit plan, please visit McClatchyLivewell.com (

To apply:

Please submit a persuasive cover letter, resume, and at least three work samples.

Join us at Saltwater South to build a brand and help redefine how the region’s stories are told, shared and celebrated.

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Equal Opportunity Employer
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