About the position

At National Fitness Partners, we don’t just work in fitness— we TRANSFORM LIVES through affordable fitness. As the largest Planet Fitness franchise, we serve over one million members across 200+ clubs nationwide, creating a Judgement Free fitness experience. We Are Accountable – Self-starters who pursue excellence. We Are Driven – Problem solvers who deliver results. We Are Passionate – Positive energy with a real desire to help others. We Are Ambitious – Always learning and growing toward success. We believe in the power of our people to make a difference. If you’re looking for a career where your passion meets purpose, we want YOU on our team!

Responsibilities

• Partner with the Regional Director to formulate and implement strategic plans that achieve revenue and operational goals at the club level.
• Work closely with the Regional Director to ensure clubs operate in alignment with approved expense budgets and financial targets.
• Maintain consistent focus on KPIs including closing %, Black Card %, secondary billing, PE@PF utilization, and YoY Black Card Membership growth.
• Maintain at least a passing Club BER inspection score monthly, demonstrating adherence to operational excellence and brand standards.
• Monitor daily performance metrics and coach staff to meet or exceed NFP standards for revenue, service delivery, and compliance.
• Hire, train, and develop competent, motivated team members focused on delivering the Ultimate Member Experience.
• Decrease club turnover through intentional leadership, coaching, and recognition.
• Conduct One-on-Ones regularly, setting clear development goals and measurable objectives for all staff.
• Model Servant Leadership through daily interactions, setting the tone for professionalism, teamwork, and accountability.
• Hold staff accountable to policies, procedures, and performance expectations, providing timely and constructive feedback.
• Ensure clubs reflect the Planet Fitness brand promise through exceptional cleanliness, friendliness, and consistency in service.
• Personally model and monitor front desk activities, including info call scripting, giving engaging member tours, enrolling or managing memberships via DataTrak, and resolving member issues courteously and promptly.
• Maintain immaculate club cleanliness, ensuring all areas meet NFP and Planet Fitness standards at all times.
• Drive a culture of Raving Fans by ensuring every member feels welcome, valued, and supported.
• Oversee marketing initiatives, ensuring staff are fully trained and actively promoting all campaigns and promotions.
• Ensure all clubs maintain strict compliance with OSHA, ADA, and company safety standards.
• Actively promote and maintain a safe and healthy club environment for members and staff.
• Respond to and report all member or employee accidents promptly and accurately using NFP protocols.
• Certified by Life Fitness/Matrix to perform and oversee basic equipment repairs and maintenance, minimizing downtime and ensuring equipment reliability.
• Ensure accurate documentation and timely resolution of safety and maintenance issues.
• Ensure payroll hours remain within budgeted allotments through strategic scheduling and active management of labor costs.
• Approve staff timecards prior to payroll deadlines, ensuring accuracy and compliance with timekeeping policies.
• Support the Regional Director in achieving cost control and profit margin objectives across all assigned clubs.
• Provide back-up coverage and operational support for staff when necessary.
• Lead by example in all aspects of operations, demonstrating integrity, professionalism, and a deep commitment to NFP’s Core Values: Accountable, Driven, Passionate, Ambitious.
• Participate in company-wide initiatives, meetings, and trainings as required.
• Other duties as assigned.

Requirements

• Minimum 2–3 years of multi-unit management experience, preferably within the fitness, retail, or hospitality industry.
• Certified Matrix Equipment Technician (required).
• Certified Fitness Trainer (required; must be maintained in active standing).
• Proven track record of driving KPIs and operational excellence.
• Strong leadership, communication, and interpersonal skills.
• Ability to travel between assigned clubs (50-75% as needed).
• Must exemplify NFP’s Misson and Core Values daily.

Benefits

• Growth Opportunities
• PTO for all employees
• 401K Retirement Fund (Employer match up to 4%!)
• Health Insurance Options including Health, Dental, Vision, family life insurance, and more
• Basic Life Insurance & Short-Term Disability I00% Company Paid!
• Employee Assistance Program
• Free employee Black Card Membership